Danny Sullivan Whether you’re a start-up or a Fortune 500 company, corporate swag is a great way to promote your brand and build customer loyalty. But with so many options out there, it can be hard to know where to start. Here are 10 tips for creating effective corporate swag that will help get your brand noticed.
- Keep it simple.
Don’t try to cram too much information onto your swag. Keep your logo and contact information clean and easy to read.
- Make it useful.
No one wants a cheap pen that runs out of ink after a few uses. Choose quality items that will be used and appreciated, like a nice notebook or a stylish tote bag.
- Think outside the traditional promotional items.
Get creative with your swag to really make your brand stand out. Consider items like custom-printed socks or a branded keychain.
- Avoid tacky or cheap-looking items.
Your corporate swag should reflect the quality of your brand. Avoid items that are made of cheap materials or look like they’re going to fall apart after a few uses.
- Stick to a cohesive theme.
Your corporate swag should be consistent with your brand’s overall look and feel. Choose a color palette and stick to it, and make sure your logo is prominently featured.
- Make it personal.
Include a handwritten note with your corporate swag to make it feel more personal. This is a great way to thank for client gifts their business or show appreciation for employees.
- Get creative with packaging.
Your corporate swag doesn’t have to come in a boring brown box. Get creative with your packaging to make it more fun and engaging. Make your products pop with our custom packaging solutions. Using our experience, we will design and print attractive boxes that meet your packaging needs.
- Go green.
Consider eco-friendly options for your corporate swag. This is a great way to show that your brand is committed to sustainability. Companies like Eco Promo Products offer eco-friendly swag items like reusable water bottles, grocery bags, journals, and more.
- Offer free shipping.
Make it easy for your customers to get their hands on your corporate swag by offering free shipping. This is a great way to encourage them to order more. Choose an shipping software to make it easy to offer free shipping.
- Make it fun!
Your corporate swag should be something that people actually want to keep and use. Make it fun and engaging, and your brand will be sure to stand out.
