Gone are the days when social media platforms are only useful for making friends and meeting new people. People do not limit the use of social media to just reading the news and catching up to latest gossips anymore; the social media now has an entirely different use and that different use seems to have overshadowed the original intention of developing social media platforms by people like Mark Zuckerberg. SoComm is developed to make that change possible and to give buyers and sellers an opportunity to create a change in their fortunes. Continue reading to find out how much social commerce has changed the way social media is being used today.
The impact of social commerce
Virtually everyone from all corners of the globe is keying into the possibilities created by social media for commerce. The number of Americans keying into the concept is on the increase. Findings show that up to 51% of Americans now prefer to buy items from the internet instead of any other form of shopping. At least, 96% of Americans have made an online purchase in their lifetime. Studies equally revealed that most months if the year witnessed up to 80% of Americans making an online purchase. This is an indication that the American populace has keyed into the world of an online purchase made possible by SoComm.
While the conventional or traditional way of buying and selling might have been effective, it is never as effective as the social media way of doing things. For one, selling on social media can connect you with a lot of potential clients and customers. Your brick and mortar business will be limited to your local environment and only local buyers will ever patronize you; this is never the case when you give the SoComm opportunity a chance. It opens the door wider and enables you to make more money than ever. Even the local business can be further promoted by social commerce since it will bring the business to the awareness of more people than before, thereby increasing sales and helping you to smile more often to the bank. The benefits of social marketing are just numerous and the earlier you key into it the better for you and your business interest.
Increase in patronage
If your business is not moving as desired, the earlier you go into SoComm the better. This concept can help to boost patronage by exposing your business to more people it will also give that business that edge that you have always desired. There is no better way to push your business to the next level in profitability than by investing in social commerce. What is more, social commerce will not cost you as much as other means of advertising will cost you. You may not even spend a dime to advertise your products and services on social media platforms.