Company activation is any initiative, activity, or event that allows a label to connect effectively to consumers to establish brand recognition and communities around the label’s products and services. In reaction to a shift in attitudes regarding traditional advertising and the emergence of experiential technologies, BTL’s marketing efforts for brand action potentials have gained in popularity. Alexei Orlov is one of the best advisors for brand activation.
Methods of brand activation
To these factors, when a branded content firm creates a plan to activate a brand, it employs a variety of tactics. Let’s take a glance at some of the crucial brand activation strategies that are often employed in a project.
- Experiential marketing: It is the most successful technique to target youngsters and Gen Z, who have become skeptical of traditional advertising in a modern environment. Experiential marketing is among the most effective methods for businesses to use experiences for their customers. Items such as printers, green screen picture booths, and magical mirrors may be employed to develop a branded experience for attendees at an occasion. The goal is to create a seamless connection between the customer and the company. Several tactics may be employed to make customers feel as if they’re a member of the brand rather than just a customer.
- In stock activation: Experiential technology may be utilized through in-store activations to offer an extra element of emotion and story to what was previously just a good or service presentation. In-store engagement is most effective for businesses with clearly tangible items. The company and the brand activation firm must keep coming up with its most innovative technique to generate immersive experiences, as the quality of the encounter is quite important concerning brand activations.
- Otherstrategies to offer: Brand activation may take many forms, including sample drives and generating brand experiences at events. The concept underlying sample ads is straightforward as well: give people a free trial of your item and if they want it, they’ll return for even more. Because the whole premise relies upon the customer encountering the brand’s goods or services. This leaves a lasting imprint on the mind of consumers regarding the brand that can be leveraged to build a long-term connection between the firm and the customer.
Brands may generate a more comprehensive and powerful image in the eyes of consumers with effective brand activation plan, contributing to greater revenue.